The content landscape has changed dramatically.
The number of channels has exploded. Anyone can build an audience and publish directly to them. The creative networks of makers and doers have become more accessible.
As a result, every company's capacity to be endlessly creative has also changed dramatically - and we are building the tools to help them unlock it.
Our support network is a mix of creative powerhouses and enterprise-scale tech companies. Our close relationship with these companies gives us direct insight into creative processes that need solving as well as the cutting edge tech that we can utlilise to solve these problems.